The Highlight team is excited to debut a newly reimagined and even more powerful, insightful product testing platform. In 2023, Highlight first launched our platform to revolutionize the product testing industry. This next phase of the Highlight platform’s evolution makes conducting high-quality, research-grade physical product testing faster and more efficient than ever before.
Highlight has helped hundreds of brands—including Nestlé, Estée Lauder, P&G, Target, Sakara, and Hanes—test hundreds of thousands of products. With feedback from customers like these and many more, Highlight’s software development teams have been empowered to build the platform that CPG, retail, and industries beyond need to create better products. Our customer’s invaluable feedback has been key to continuously iterating a better Highlight platform and building a product roadmap that will keep improving physical product testing for the industry.
So, what’s new in the platform? We’re so glad you asked.
With Solution Blueprints, Highlight’s new research setup and survey builder, anyone can be an IHUT (in-home usage testing) expert.
Highlight’s in-house research experts have worked hand-in-hand with our software development teams to build research methodologies that weave sensory and insights together across the development lifecycle:
The new Solution Blueprints is a library of ready-to-use, dynamic resources that accelerate research and project initiation, making it easier than ever to set up your research project accurately and efficiently without the intervention of your customer success manager or the back-and-forth of emails.
Highlight’s Audience Builder has also had a facelift. Those who work in IHUT research know that sophisticated audience and study design is often necessary. Meet your custom research needs quickly and easily with precise demographic and behavioral criteria and quotas, multiple test groups, extra tasks, randomization, and more.
Highlight customers have long expressed their love for the platform’s live dashboard and the way it enables teams to immediately act on insights. Explore, Highlight’s new dashboard experience, is equipped with four key functions to empower deeper analysis right off the bat.
Now users can:
While Highlight’s first iteration of live results allowed quick visibility into raw data, Highlight’s new Explore feature enables unparalleled analysis. Slice and dice your real-time results to explore your data how you want to see it, see side-by-side comparisons, share with your stakeholders, and get a jumpstart on the story your results are telling.
Highlight’s new analytics suite puts actionable insights in customer hands immediately and automatically.
Post-research, the new Highlight experience automatically generates:
Automated post-research analysis also includes the insights most relevant to your business questions, such as penalty analysis and alienation analysis.
The new Highlight platform experience is available today to a group of pioneering customers who have volunteered to provide their feedback. All Highlight users can expect a new, constantly improving platform experience in early 2025.
Highlight remains dedicated to making designing and running research-grade studies fast and easy–significantly reducing time to high-quality insights so our customers can create products people love.
Are you a current Highlight customer interested in learning more about the new Highlight experience? Contact your account manager or request a demo of the new platform!