How One Brand Got Quick Sensory Feedback for Cat Litter Innovation

Key success metrics

The challenge 

This brand came to Highlight as an established brand in the cat litter category. Their project goals were to assess consumer overall experience, including fragrance acceptability and fit to lavender branded packaging front. Ultimately, they aimed to inform their brand team of fragrance fit to packaging front prior to launch.

The product testing solution

Highlight packed and shipped 21 products for a monadic, 7-day longitudinal HUT (home usage test). Each respondent participated in several evaluation touchpoints: verbatims are captured at point of pour, then a robust survey at end of the week-long trial. Additionally, 10 participants submitted video uploads and Highlight conducted 5 IDIs.

The business impact

In less than 10 days, the cat litter product innovation team was ready to adjust their formula, prioritizing the fragrance and packaging benefits that matter most, using consumer-friendly language.

Highlight delivered:

• Personalized surveys at point of pour and post 7-day trial
• Instant access to a live dashboard of results coming in on day 1
• Deeper understanding of consumer feedback through verbatims
  from 10 video submission and 5 IDI's.
• Understanding of key drivers of interest and product fit among
  different demographics through a post-trial report