We packed and shipped n=21 products for a monadic, 7-day longitudinal HUT. Each respondent participated in several evaluation touchpoints: verbatims are captured at point of pour, then a robust survey at end of the week-long trial. Additionally, 10 participants submitted video uploads and Highlight conducted 5 IDIs.
In less than 10 days, the team was ready to adjust their formula, prioritizing the fragrance and packaging benefits that matter most, using consumer-friendly language. What we delivered:
Personalized surveys at point of pour and post 7-day trial
Instant access to a live dashboard of results coming in on day 1
Deeper understanding of consumer feedback through verbatims from 10 video submission and 5 IDI's.
Understanding of key drivers of interest and product fit among different demographics through a post-trial report