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Trusted by teams of 1 to 1000+
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Highlight makes it easy to get the data you need, fast.
With seamless distribution, data collection, and a diverse, vetted community of engaged consumers, we deliver the critical data you’re looking for — at lightning speed.
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The first & only automated physical product testing platform
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Meeting you where you are
Research & Development
With quick turnaround times, ample consumer targeting, and reliable data collection methods, Highlight makes it easy for anyone involved in the research and development process to get the most out of their testing efforts. Deploy custom questionnaires and surveys to large target audiences to gain powerful insights into consumer preferences more quickly than ever before.
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Consumer Insights
Highlight's in-home product testing platform is an ideal solution for those working in consumer insights at CPG companies. With our platform, you have the ability to quickly and easily conduct quality research with a comprehensive panel of highly-engaged participants.
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Brand Manager
Our platform is the perfect tool for brand managers who need to quickly and accurately identify consumer preferences. Easily gather valuable insights from customers, such as quantitative metrics, qualitative feedback, and purchase intent ratings to help you focus on developing a successful product strategy for maximum return on investment.
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Marketer
By collecting data from consumers in-home, the Highlight platform allows you to create more accurate product claims and substantiate them with evidence from real people. Gain deeper knowledge about your target audience to create more personalized campaigns, refine your messaging, and develop products that appeal to consumers on a deeper level.
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Technical Insights
By combining advanced technology and real-time data dashboards, technical insights professionals can get reliable insights faster than ever before. No need to worry about waiting around for results or missing out on crucial product validation - spot trends and catch any potential problems early on in the development process.
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Trusted by leading global brands across industries
"The Highlight portal elevates our research experience by giving us visibility to every step to the process. There are no surprises from the planning through to the final complete. It eliminates the stress caused by all the back and forth normally required to make sure your project is on track. The platform allows the team to collaborate and build their studies quickly and seamlessly with the Highlight team so everything is right the first time."
R&D Lead - Sensory and Consumer Science at Kraft Heinz
Emily Kimmins
"The Highlight Platform was incredible to work with every step of the way. We needed a partner that would enable us to make quicker yet well-informed decisions in a more cost efficient manner and Highlight delivered on that and beyond. The online dashboard was easy to use and enabled me to monitor the results in real-time so I could keep my team informed throughout the study."
"The Highlight platform was a dream to work with from end to end on our project, handling everything from procuring product to detailed reporting with speed, thoroughness and impeccable communication along the way. Their fresh approach to home testing meant we received high-quality responses in a short period and had the ability to track the results live in our user-friendly Dashboard. The data and insights we’ve received so far have been invaluable to our work and we look forward to continuing our relationship with Highlight."
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"When we set out to make some changes to our main product line, we knew that we needed to get these updated bars in as many hands as possible in order to fully validate that our improvements were, in fact, improvements. The platform helped us immensely to shape the scope of the project, identify our target market, whittle our surveys down to the critical questions that we needed to answer and to organize the data in a helpful and digestible way. Definitely will be using their platform again in the future!"
"Highlight gives product testing at home a fresh look and feel which was missing in the industry. It is not only the turnaround of the results but also the pragmatic approach of the Highlight Platform to make it happen for the client in the best possible way."
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This impactful webinar showcases trends Highlight’s leadership spotted at Expo East 2023, and dives into a discussion about the impact these emerging trends will have in shaping industries and consumer behavior.
Watch Now![[Image][Thumbnails][Resources] Kings Hawaiian Case Study](https://7306769.fs1.hubspotusercontent-na1.net/hub/7306769/hubfs/%5BImage%5D%5BThumbnails%5D%5BResources%5D%20Kings%20Hawaiian%20Case%20Study.png?width=300&name=%5BImage%5D%5BThumbnails%5D%5BResources%5D%20Kings%20Hawaiian%20Case%20Study.png)
As a dominant player in the bakery space, King’s Hawaiian needed to understand
consumer reactions to potential new products in the pipeline among current and potential customers.
![[Image][Thumbnails][Resources] Streamlining Concept Testing 2](https://7306769.fs1.hubspotusercontent-na1.net/hub/7306769/hubfs/%5BImage%5D%5BThumbnails%5D%5BResources%5D%20Streamlining%20Concept%20Testing%202.png?width=300&name=%5BImage%5D%5BThumbnails%5D%5BResources%5D%20Streamlining%20Concept%20Testing%202.png)
Technology has revolutionized product concept testing by providing time efficiency, improved data accuracy, and precision targeting market research capabilities.
Read now