• Platform
  • Solutions
  • Resources
  • Become a Tester
  • Company
Why Highlight What's Included
Discover the new Highlight platform-1

New features make everyone a research pro

See what's new
Discover the new Highlight platform-1

New features make everyone a research pro

See what's new
Platform Solutions Resources Become a Tester Company
Customer Login BOOK A DEMO
Why Highlight What's Included Use Cases Industries Resources Highlighter Information Company
Customer Login BOOK A DEMO

AgileIHUT™

Test physical products early and often.

AgileIHUT Product Page #1

AgileIHUT™

An agile and turnkey end to end IHUT solution, testing your prototypes or samples with target consumers in a matter of days. Leverage JAR scales, attribute batteries, ranking questions, and open ends to prioritize areas of improvement, flavors or forms to pursue, occasions, and consumer-relevant messages to incorporate into marketing assets.

SKUs
  • Avg # of SKUs= 1-3
  • Avg n per SKU= 100-300
 
Output
  • Live data dashboards
  • Product scorecards
  • Robust consumer profiles
  • All accessible via our brand portal
 
Most frequent use cases
  • Sensory testing
  • Usage testing
 

AgileIHUT™ in Action

AgileIHUT Case Study Images - Kings Hawaiian
See full case study
King's Hawaiian

King’s Hawaiian quickly tests early prototypes of 2 new products and ensures new potential innovations resonate with its loyal customer base.

 
See full case study
AgileIHUT Case Study Images- Nestle
Nestle

Nestle tests a hero product against 2 top competitors to strengthen its sales story at retail and inform future line development.

bg-office-group-of-people-talking-498623425

Take the next step towards more effective innovation.

Automated and efficient product testing. Engaging consumer app. Proprietary, robust, engaged respondents. Pre-screened for articulation and unlimited targeting abilities.