3 Trends Driving Growth in the Better for You Space

As our definition of “wellness” has expanded, so has the variety of consumer products that support our goals to live more healthful, mindful, and sustainable lives.

The only way for brands to move at the speed of culture is to unlock access to high quality data, early and often. 

In this survey of 2,000 Highlight product testers, we asked about:

• Their perceptions of GLP-1 drugs
• Their better-for-you purchases in the past six months
• The product attributes they prioritize the most

Download the report for full data access.