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Dilara Sharifi 3/14/25 11:37 AM 4 min read

10 Takeaways from Beauty Accelerate 2025

Read Highlight's key takeaways for the beauty industry from 2025's Beauty Accelerate ...
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Vicky Frissen 3/13/25 1:36 PM 7 min read

Cost Reduction Strategies That Start With Consumer Insights

Forget slashing features and cheapening materials. Discover how leading brands use ...
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Vicky Frissen 3/13/25 1:31 PM 8 min read

20 Focus Group Questions that Get Beyond Surface-level Insights

These 20 focus group questions will bring your research to life…and pave the way for more ...
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Robin Kallsen 3/12/25 5:41 AM 8 min read

Alienation Testing Can Buffer CPG Companies as Tariffs on Chinese Imports Jolt Supply Chains

China import tariffs have CPG brands reeling. See how alienation testing can help you ...
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Robin Kallsen 3/12/25 5:35 AM 8 min read

AI and Market Research: A Match Made in Heaven?

AI market research tools can help you dramatically speed up data analysis. How can you ...
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Robin Kallsen 2/27/25 12:22 PM 8 min read

Product Packaging: How Cosmetics Brand Bare Hands Got a Pre-Launch Design Checkup

Unwrap the case study on Bare Hands’ pre-launch design checkup and discover how ...
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Robin Kallsen 2/27/25 12:16 PM 9 min read

How Concept Testing Keeps Companies from Going Down the Road to (Product Launch) Perdition

See how rigorous concept testing guides product development, avoids costly errors, and ...
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Vicky Frissen 2/17/25 2:06 PM 9 min read

Why Modern Product Benchmarking Should Listen To Real People

Learn how modern benchmarking analysis uses real-world testing to transform product ...
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Highlight 2/12/25 7:54 AM 6 min read

Method Series: Leveraging Your Highlight Data & Insights 101

Congratulations, you've finished your product testing. Now how do you take those data ...
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Highlight 1/23/25 10:22 AM 4 min read

8 Takeaways for Apparel Brands from Texworld 2025

Fresh off the heels of Texworld 2025, Highlight reflects on the trends shaping the ...
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Chelsea Stone 1/17/25 9:22 AM 9 min read

How “Expect More, Pay Less” Has Transformed Shopper Expectations

Discover how the iconic slogan "Expect More, Pay Less" reshaped customer expectations in ...
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Vicky Frissen 1/7/25 9:29 AM 7 min read

Pet Food Testing: Getting Real Data from Real Homes

Use in-home pet food testing to get insights on pet preferences, owner satisfaction, ...
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Robin Kallsen 1/7/25 9:25 AM 7 min read

Delight Pet Parents and Boost Sales with these 7 Pet Food Packaging Best Practices

By understanding the “pet parent” psyche, you can devise pet food and treat packaging ...
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Robin Kallsen 1/7/25 9:18 AM 7 min read

Are Your Samples Representative? Understanding the Difference Between Confidence Interval and Confidence Level

How do you account for sampling error? Understand terms like confidence interval vs. ...
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Chelsea Stone 1/3/25 11:54 AM 9 min read

The 2025 Trends that Will Shape the CPG Industry

See the CPG product innovation trends set to transform the FMCG industries like food, ...
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Chelsea Stone 12/20/24 11:20 AM 10 min read

7 Disadvantages of Focus Groups–and the Best Alternatives

From biased participants to soaring costs, learn why focus groups fall short in market ...
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Chelsea Stone 12/18/24 6:19 PM 2 min read

4 Key Takeaways from TMRE’s Panel on AI-powered DIY Research Tools

This December, Highlight’s Carly Shira, Head of Customer Development, had the pleasure of ...
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Robin Kallsen 12/17/24 7:56 AM 7 min read

Product Testing Research: The Science Behind Successful Product Launches

When done methodically, product testing research can uncover flaws, highlight strengths, ...
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Robin Kallsen 12/9/24 8:11 AM 7 min read

What Matters Most to Your Customers? MaxDiff Analysis Will Tell You

Learn how MaxDiff analysis can help you prioritize features by quantifying user ...
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Vicky Frissen 12/5/24 6:13 AM 9 min read

How to Create Marketing Claims That People Actually Trust in 2025

Struggling with marketing claims that fall flat? See how successful brands craft claims ...
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Chelsea Stone 12/4/24 9:32 AM 10 min read

Sensory Evaluation: The Key to Winning Consumer Loyalty in CPG

Learn the sensory evaluation techniques that help leading CPG brands ensure quality, ...
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Payal Rajpoot 11/5/24 1:37 PM 9 min read

Product Testing: Overview, Benefits, & Methods

Product testing reveals if your product meets customer needs before it reaches shelves. ...
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Robin Kallsen 11/5/24 1:36 PM 8 min read

Dethrone Your Competition with Product Benchmarking

Product benchmarking is the process of comparing your products to your competitors’. ...
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Highlight 11/5/24 1:36 PM 20 min read

How to Choose the Right Product Testing Company For Your Needs

Successful consumer testing can make or break your product’s performance. Learn how to ...
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Robin Kallsen 11/5/24 1:36 PM 8 min read

Spend Less, Sell More: How Customer Insights Analysis and Cost Savings Go Hand-in-Hand

Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
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