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7 Disadvantages of Focus Groups–and the Best Alternatives
From biased participants to soaring costs, learn why focus groups fall short in market ...
4 Key Takeaways from TMRE’s Panel on AI-powered DIY Research Tools
This December, Highlight’s Carly Shira, Head of Customer Development, had the pleasure of ...
Product Testing Research: The Science Behind Successful Product Launches
When done methodically, product testing research can uncover flaws, highlight strengths, ...
What Matters Most to Your Customers? MaxDiff Analysis Will Tell You
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How to Create Marketing Claims That People Actually Trust in 2025
Struggling with marketing claims that fall flat? See how successful brands craft claims ...
Sensory Evaluation: The Key to Winning Consumer Loyalty in CPG
Learn the sensory evaluation techniques that help leading CPG brands ensure quality, ...
Product Testing: Overview, Benefits, & Methods
Product testing reveals if your product meets customer needs before it reaches shelves. ...
Dethrone Your Competition with Product Benchmarking
Product benchmarking is the process of comparing your products to your competitors’. ...
How to Choose the Right Product Testing Company For Your Needs
Successful consumer testing can make or break your product’s performance. Learn how to ...
Spend Less, Sell More: How Customer Insights Analysis and Cost Savings Go Hand-in-Hand
Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
What Is a Screener for a Survey, And Do You Really Need One?
A screener is a set of questions used to filter survey participants. Learn how they ...
Spotlight: Tierney Wilson of Sakara
Sakara is on a mission to deliver whole-body health. As CMO, Tierney Wilson studies what ...
5 Things You Might Have Missed at Showcase 2024
At October's inaugural Highlight Showcase, a bevy of product innovation experts took the ...
Clear Insights from Unstructured Data: Choosing the Right Qualitative Market Research Methods for IHUT
Learn how to drive customer-centric product improvements with these qualitative market ...
Market Research Questions: How to Get Actionable Consumer Insights
Use this guide to market research questions to start gathering the sensory and consumer ...
IHUT Testing Explained: Real-World Feedback for Better Products
IHUT, or in-home usage testing, is the most effective way to understand what your sensory ...
Discover the New Highlight Platform
This next phase of the Highlight platform makes conducting high-quality, research-grade ...
15 Brands That Used IHUT to Innovate Better Products
In-home usage testing is a crucial step before product launch or relaunch. Brands use ...
Spotlight: Tracy Luckow of Whipnotic
Tracy Luckow founded Whipnotic with her sister just a few years ago--and their growth has ...
5 Lessons Legacy CPG Companies Need to Learn from Emerging Brands
Often, it's the small upstart CPG brands that are using physical product testing in ...
In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why
The five reasons everyone's moving to in-home usage tests (IHUTs) over central location ...
Spotlight: Marguerite Mariscal of Momofuku
Growing an F&B brand into a CPG brand isn't easy. That's why we sat down with ...
What is Claims Testing & How Does It Work?
Learn more about claims testing, the process of proving that your product does exactly ...
17 FAQs About Highlight's In-Home Usage Testing Platform
Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
11 Ways to Improve Apparel & Wear Testing for Clothing Brands
Apparel testing reveals how your potential customers feel about your products before a ...