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10 Takeaways from Beauty Accelerate 2025

Cost Reduction Strategies That Start With Consumer Insights

20 Focus Group Questions that Get Beyond Surface-level Insights

Alienation Testing Can Buffer CPG Companies as Tariffs on Chinese Imports Jolt Supply Chains

AI and Market Research: A Match Made in Heaven?

Product Packaging: How Cosmetics Brand Bare Hands Got a Pre-Launch Design Checkup

How Concept Testing Keeps Companies from Going Down the Road to (Product Launch) Perdition

Why Modern Product Benchmarking Should Listen To Real People

Method Series: Leveraging Your Highlight Data & Insights 101

8 Takeaways for Apparel Brands from Texworld 2025

How “Expect More, Pay Less” Has Transformed Shopper Expectations

Pet Food Testing: Getting Real Data from Real Homes

Delight Pet Parents and Boost Sales with these 7 Pet Food Packaging Best Practices

Are Your Samples Representative? Understanding the Difference Between Confidence Interval and Confidence Level

The 2025 Trends that Will Shape the CPG Industry

7 Disadvantages of Focus Groups–and the Best Alternatives

4 Key Takeaways from TMRE’s Panel on AI-powered DIY Research Tools

Product Testing Research: The Science Behind Successful Product Launches

What Matters Most to Your Customers? MaxDiff Analysis Will Tell You

How to Create Marketing Claims That People Actually Trust in 2025

Sensory Evaluation: The Key to Winning Consumer Loyalty in CPG

Product Testing: Overview, Benefits, & Methods

Dethrone Your Competition with Product Benchmarking

How to Choose the Right Product Testing Company For Your Needs

Spend Less, Sell More: How Customer Insights Analysis and Cost Savings Go Hand-in-Hand

What Is a Screener for a Survey, And Do You Really Need One?

Spotlight: Tierney Wilson of Sakara

5 Things You Might Have Missed at Showcase 2024

Clear Insights from Unstructured Data: Choosing the Right Qualitative Market Research Methods for IHUT

Market Research Questions: How to Get Actionable Consumer Insights

IHUT Testing Explained: Real-World Feedback for Better Products

Discover the New Highlight Platform

15 Brands That Used IHUT to Innovate Better Products

Spotlight: Tracy Luckow of Whipnotic

5 Lessons Legacy CPG Companies Need to Learn from Emerging Brands

In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why

Spotlight: Marguerite Mariscal of Momofuku

What is Claims Testing & How Does It Work?

17 FAQs About Highlight's In-Home Usage Testing Platform

11 Ways to Improve Apparel & Wear Testing for Clothing Brands

Companies Building Better Products for the Planet

21 Questions BevAlc Brands Can Answer with Product Testing

15 Brand Collabs Bringing Innovation to Food & Beverage Shelves

What Sensory Testing Really Means to a Consumer Research Scientist

How Highlight Cultivates an Engaged Community of Product Testers

Former SurveyMonkey COO and New VP of Product Join Highlight Leadership Team

5 Predictions for Packaging Innovations in 2024

Human-First Approach in Research & Relationships

WINNING THE FUTURE WITH CURIOSITY AND CONNECTION: Reflecting on The Market Research Event (TMRE) 2023

Fresh Funding to Power Product Testing with Unprecedented Speed, Quality, and Visibility

The Market Research Timeline: Methodologies and Tech Advancements

The Risks of Skipping Alienation Testing

Claims Testing to Stay Ahead in Uncertain Times

5 Crucial Steps to Ensure Successful Product Packaging

Crafting Irresistible Experiences: How Taste and Sensory Tests Lead to Unforgettable Products

Tech-Enabled In-home Usage Testing for Better Products | Highlight

Streamlining Concept Testing with Technology | Highlight

Recap: Highlight @ TMRE 2022

Founder Spotlight: Nikki Seaman of Freestyle Snacks

Alcohol Product Testing: The Top 5 Use Cases

Founder Spotlight: Fiona Co Chan of Youthforia

Sage start-up advice from GreenBook Pitch Winners

Highlight Wins Startup of the Year at Greenbook's IIEX Conference

Highlight's Engineering Philosophy

Highlight Raises $8.2M to Modernize In-Home Product Testing

Launching BOLD Highlighter

What It Truly Means to Be Tech-Enabled in Product Research

Webinar Recap: Agile Innovation Within Big CPG

Mondelēz CoLab x Highlight: The Data Behind Incubation, Acceleration, Venture, and Growth

Method Series: Choosing the Right Sample Size

Method Series: You Have Your Data - Now What?

The June Highlight: Honoring Pride Month 🏳️‍🌈

Method Series: The First Step of Successful Sensory Tests

Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough

ImpactSKU x Highlight 2021

The March Highlight: Women's History Month

The February Highlight: Black History Month

In-home Usage Testing: Debunking 10 IHUT Myths

Product Testing Explained by an Expert Market Researcher

Innovation in CPG Product Development: The 5 Step Process