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Highlight 4/18/25 3:36 PM 1 min read

Agile At-Home Learning for Mondelez SnackFutures

SnackFutures by Mondelez needed in-context consumer feedback to prepare their latest ...
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Highlight 4/18/25 2:23 PM 1 min read

Product Optimization Testing for Freestyle Snacks

Freestyle Snacks came to Highlight to get real consumer feedback on their newest line of ...
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Highlight 4/18/25 11:06 AM 1 min read

Claims Validation for Wile Perimenopause Supplement

Feminine wellness brand Wile came to Highlight with a new perimenopausal supplement that ...
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Highlight 4/17/25 4:30 PM 1 min read

Product & Line Optimization for King’s Hawaiian

King's Hawaiian had new product prototypes ready to rock, but needed real consumer data ...
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Highlight 4/17/25 2:28 PM 1 min read

Country Luau Partners with Highlight for a Pre-launch Digital Test

In the competitive bevalc category, taste is king. That's why before they even developed ...
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Lukas Cartmell 4/16/25 11:02 AM 3 min read

Wear Testing Advice for 2025: What Every Apparel Brand Needs to Know

It's not enough to test for function. The best apparel brands are using wear testing to ...
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Vicky Frissen 4/7/25 1:22 PM 6 min read

From R&D to Reality: How IHUT Transforms NPD

In-home usage testing is in, guesswork and silos are out. Build products real people will ...
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Vicky Frissen 4/7/25 1:16 PM 7 min read

Innovation, Not Improvisation: Let Real Consumer Behavior Drive Your Product Development

Discover why innovation isn't improvisation. Learn how in-home usage testing (IHUT) ...
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Robin Kallsen 4/7/25 1:03 PM 8 min read

How to Manage Consumer Perception and Avoid Brand Reputational Damage

What do your target customers really want from your brand? Find out how market research ...
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Highlight 4/7/25 12:50 PM 1 min read

Agile Sensory Testing for Cat Litter Innovation

Sensory testing isn't just for humans! For pets like cats, sensory testing is a key stage ...
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Chelsea Stone 4/1/25 5:01 PM 5 min read

How Hanes Built Wear Testing into their Product Innovation Cycle

Prior to working with Highlight, the Hanes team had worked with other wear testing ...
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Dilara Sharifi 3/14/25 11:37 AM 4 min read

10 Takeaways from Beauty Accelerate 2025

Read Highlight's key takeaways for the beauty industry from 2025's Beauty Accelerate ...
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Vicky Frissen 3/13/25 1:36 PM 7 min read

Cost Reduction Strategies That Start With Consumer Insights

Forget slashing features and cheapening materials. Discover how leading brands use ...
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Vicky Frissen 3/13/25 1:31 PM 8 min read

20 Focus Group Questions that Get Beyond Surface-level Insights

These 20 focus group questions will bring your research to life…and pave the way for more ...
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Robin Kallsen 3/12/25 5:41 AM 8 min read

Alienation Testing Can Buffer CPG Companies as Tariffs on Chinese Imports Jolt Supply Chains

China import tariffs have CPG brands reeling. See how alienation testing can help you ...
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Robin Kallsen 3/12/25 5:35 AM 8 min read

AI and Market Research: A Match Made in Heaven?

AI market research tools can help you dramatically speed up data analysis. How can you ...
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Robin Kallsen 2/27/25 12:22 PM 8 min read

Product Packaging: How Cosmetics Brand Bare Hands Got a Pre-Launch Design Checkup

Unwrap the case study on Bare Hands’ pre-launch design checkup and discover how ...
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Robin Kallsen 2/27/25 12:16 PM 9 min read

How Concept Testing Keeps Companies from Going Down the Road to (Product Launch) Perdition

See how rigorous concept testing guides product development, avoids costly errors, and ...
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Vicky Frissen 2/17/25 2:06 PM 9 min read

Why Modern Product Benchmarking Should Listen To Real People

Learn how modern benchmarking analysis uses real-world testing to transform product ...
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Highlight 2/12/25 7:54 AM 6 min read

Method Series: Leveraging Your Highlight Data & Insights 101

Congratulations, you've finished your product testing. Now how do you take those data ...
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Highlight 1/23/25 10:22 AM 4 min read

8 Takeaways for Apparel Brands from Texworld 2025

Fresh off the heels of Texworld 2025, Highlight reflects on the trends shaping the ...
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Chelsea Stone 1/17/25 9:22 AM 9 min read

How “Expect More, Pay Less” Has Transformed Shopper Expectations

Discover how the iconic slogan "Expect More, Pay Less" reshaped customer expectations in ...
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Vicky Frissen 1/7/25 9:29 AM 7 min read

Pet Food Testing: Getting Real Data from Real Homes

Use in-home pet food testing to get insights on pet preferences, owner satisfaction, ...
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Robin Kallsen 1/7/25 9:25 AM 7 min read

Delight Pet Parents and Boost Sales with these 7 Pet Food Packaging Best Practices

By understanding the “pet parent” psyche, you can devise pet food and treat packaging ...
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Robin Kallsen 1/7/25 9:18 AM 7 min read

Are Your Samples Representative? Understanding the Difference Between Confidence Interval and Confidence Level

How do you account for sampling error? Understand terms like confidence interval vs. ...
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