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How Hanes Built Wear Testing into their Product Innovation Cycle
Prior to working with Highlight, the Hanes team had worked with other wear testing ...
10 Takeaways from Beauty Accelerate 2025
Read Highlight's key takeaways for the beauty industry from 2025's Beauty Accelerate ...
Cost Reduction Strategies That Start With Consumer Insights
Forget slashing features and cheapening materials. Discover how leading brands use ...
20 Focus Group Questions that Get Beyond Surface-level Insights
These 20 focus group questions will bring your research to life…and pave the way for more ...
Alienation Testing Can Buffer CPG Companies as Tariffs on Chinese Imports Jolt Supply Chains
China import tariffs have CPG brands reeling. See how alienation testing can help you ...
AI and Market Research: A Match Made in Heaven?
AI market research tools can help you dramatically speed up data analysis. How can you ...
Product Packaging: How Cosmetics Brand Bare Hands Got a Pre-Launch Design Checkup
Unwrap the case study on Bare Hands’ pre-launch design checkup and discover how ...
How Concept Testing Keeps Companies from Going Down the Road to (Product Launch) Perdition
See how rigorous concept testing guides product development, avoids costly errors, and ...
Why Modern Product Benchmarking Should Listen To Real People
Learn how modern benchmarking analysis uses real-world testing to transform product ...
Method Series: Leveraging Your Highlight Data & Insights 101
Congratulations, you've finished your product testing. Now how do you take those data ...
8 Takeaways for Apparel Brands from Texworld 2025
Fresh off the heels of Texworld 2025, Highlight reflects on the trends shaping the ...
How “Expect More, Pay Less” Has Transformed Shopper Expectations
Discover how the iconic slogan "Expect More, Pay Less" reshaped customer expectations in ...
Pet Food Testing: Getting Real Data from Real Homes
Use in-home pet food testing to get insights on pet preferences, owner satisfaction, ...
Delight Pet Parents and Boost Sales with these 7 Pet Food Packaging Best Practices
By understanding the “pet parent” psyche, you can devise pet food and treat packaging ...
Are Your Samples Representative? Understanding the Difference Between Confidence Interval and Confidence Level
How do you account for sampling error? Understand terms like confidence interval vs. ...
The 2025 Trends that Will Shape the CPG Industry
See the CPG product innovation trends set to transform the FMCG industries like food, ...
7 Disadvantages of Focus Groups–and the Best Alternatives
From biased participants to soaring costs, learn why focus groups fall short in market ...
4 Key Takeaways from TMRE’s Panel on AI-powered DIY Research Tools
This December, Highlight’s Carly Shira, Head of Customer Development, had the pleasure of ...
Product Testing Research: The Science Behind Successful Product Launches
When done methodically, product testing research can uncover flaws, highlight strengths, ...
What Matters Most to Your Customers? MaxDiff Analysis Will Tell You
Learn how MaxDiff analysis can help you prioritize features by quantifying user ...
How to Create Marketing Claims That People Actually Trust in 2025
Struggling with marketing claims that fall flat? See how successful brands craft claims ...
Sensory Evaluation: The Key to Winning Consumer Loyalty in CPG
Learn the sensory evaluation techniques that help leading CPG brands ensure quality, ...
Product Testing: Overview, Benefits, & Methods
Product testing reveals if your product meets customer needs before it reaches shelves. ...
Dethrone Your Competition with Product Benchmarking
Product benchmarking is the process of comparing your products to your competitors’. ...
How to Choose the Right Product Testing Company For Your Needs
Successful consumer testing can make or break your product’s performance. Learn how to ...