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Launching BOLD Highlighter
We built BOLD to build loyalty, drive awareness, create engaging content, and receive ...
What It Truly Means to Be Tech-Enabled in Product Research
As decision-making continues to become more data-driven and access to data becomes ...
Webinar Recap: Agile Innovation Within Big CPG
Highlight’s Head of Client Success, Keshia Peris, explored lessons learned in this area ...
Mondelēz CoLab x Highlight: The Data Behind Incubation, Acceleration, Venture, and Growth
Highlight teamed up with CoLab, SnackFuture's 12-week start-up program to deliver product ...
Method Series: Choosing the Right Sample Size
Clients often come to us with a clear research need but are looking for guidance on ...
Method Series: You Have Your Data - Now What?
Highlight's guide to leveraging consumer insights to make an impact, across different ...
The June Highlight: Honoring Pride Month 🏳️🌈
In June, Highlight was honored to work with multiple LGBTQIA+ brands to provide pro bono ...
Method Series: The First Step of Successful Sensory Tests
From how often you should test to which types of questions to ask, follow these 5 ...
Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough
Bringing market research and product testing into the 2021 era was no small feat - Ethan, ...
ImpactSKU x Highlight 2021
Highlight is a proud parter of ImpactSKU for the second year in a row as we continue to ...
The March Highlight: Women's History Month
For Women's History Month, Highlight partnered with many amazing women-owned brands ...
The February Highlight: Black History Month
Every month, Highlight gives back to our community by offering pro-Bono work for ...
In-home Usage Testing: Debunking 10 IHUT Myths
Should your CPG or retail brand be using in-home usage testing (IHUT) to gather consumer ...
Product Testing Explained by an Expert Market Researcher
Dana Kim, former qualitative market researcher–and founder of Highlight, an IHUT testing ...
Innovation in CPG Product Development: The 5 Step Process
From identifying customer needs to testing and refining your products, learn the ...