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11 Ways to Improve Apparel & Wear Testing for Clothing Brands
Apparel testing reveals how your potential customers feel about your products before a ...
Companies Building Better Products for the Planet
As the urgency for sustainability in product development grows, more and more consumer ...
21 Questions BevAlc Brands Can Answer with Product Testing
BevAlc brands need consumer insights, but product research can be complicated. Luckily ...
15 Brand Collabs Bringing Innovation to Food & Beverage Shelves
Brand collabs aren't just for fashion and footwear anymore. Your favorite CPG brands are ...
What Sensory Testing Really Means to a Consumer Research Scientist
Sensory testing is crucial for product development, marketing, and quality assurance. We ...
How Highlight Cultivates an Engaged Community of Product Testers
Product testing is only as good as your community of testers. That's why Highlight works ...
Former SurveyMonkey COO and New VP of Product Join Highlight Leadership Team
Highlight is excited to announce a newly evolved leadership team to support and drive our ...
5 Predictions for Packaging Innovations in 2024
Big changes to packaging legislation and trends will shake up industries across the CPG ...
Human-First Approach in Research & Relationships
Taking a person-first approach in business–and in life–is the best way to find success ...
WINNING THE FUTURE WITH CURIOSITY AND CONNECTION: Reflecting on The Market Research Event (TMRE) 2023
A recap of TMRE 2023, focused on embracing new skill sets, cultivating diverse teams, ...
Fresh Funding to Power Product Testing with Unprecedented Speed, Quality, and Visibility
Highlight raises a $18 Million Series A funding round to power product testing with ...
The Market Research Timeline: Methodologies and Tech Advancements
Market research has evolved significantly over the past century. As new technologies and ...
The Risks of Skipping Alienation Testing
Before making an update to your product, you need confidence in its viability to mitigate ...
Claims Testing to Stay Ahead in Uncertain Times
By conducting claims testing, companies can power through uncertain economic times and ...
5 Crucial Steps to Ensure Successful Product Packaging
Discover the 5 essential steps for testing your product packaging and ensuring it meets ...
Crafting Irresistible Experiences: How Taste and Sensory Tests Lead to Unforgettable Products
Taste tests and sensory tests play an integral role in product development which can help ...
Tech-Enabled In-home Usage Testing for Better Products | Highlight
Tech-enabled in-home usage testing (IHUT) is revolutionizing the product testing ...
Streamlining Concept Testing with Technology | Highlight
Technology has revolutionized product concept testing by providing time efficiency, ...
Recap: Highlight @ TMRE 2022
A look at the speaking session with Georgia-Pacific that garnered a packed audience and ...
Founder Spotlight: Nikki Seaman of Freestyle Snacks
Nikki is revolutionizing the way you think about olives. She's making olive snacking ...
Alcohol Product Testing: The Top 5 Use Cases
What’s inside the can or bottle is critical for consumers to keep coming back for more, ...
Founder Spotlight: Fiona Co Chan of Youthforia
Fiona Co Chan is the founder and CEO of Youthforia, a beauty company that revolutionized ...
Sage start-up advice from GreenBook Pitch Winners
Learn where Highlight is now, what transpired as a result of their win at IIEX North ...
Highlight Wins Startup of the Year at Greenbook's IIEX Conference
Founded in 2021, Highlight, a next-gen in-home product testing platform, is proud to ...
Highlight's Engineering Philosophy
But before building great technology, comes building a great engineering team. Highlight ...