• Platform
  • Solutions
  • Resources
  • Become a Tester
  • Company
Why Highlight What's Included
The Highlight platform

Highlight makes everyone a research pro

Learn more
Highlight new platform for GA

Highlight makes everyone a research pro

Learn more
Platform Solutions Resources Become a Tester Company
Customer Login BOOK A DEMO
Why Highlight What's Included Use Cases Industries Resources Highlighter Information Company
Customer Login BOOK A DEMO

The power of product insights unlocked.

Your one-stop shop for the latest in product testing.
TEST PRODUCTS FAST
Highlight 8/15/23 4:21 PM 3 min read

Fresh Funding to Power Product Testing with Unprecedented Speed, Quality, and Visibility

Highlight raises a $18 Million Series A funding round to power product testing with ...
Start Reading
Highlight 6/20/23 2:05 PM 2 min read

The Market Research Timeline: Methodologies and Tech Advancements

Market research has evolved significantly over the past century. As new technologies and ...
Start Reading
Chelsea Stone 5/18/23 11:49 AM 9 min read

The Risks of Skipping Alienation Testing

Before making an update to your product, you need confidence in its viability to mitigate ...
Start Reading
Highlight 4/4/23 12:27 PM 3 min read

Claims Testing to Stay Ahead in Uncertain Times

By conducting claims testing, companies can power through uncertain economic times and ...
Start Reading
Highlight 3/8/23 6:21 PM 3 min read

5 Crucial Steps to Ensure Successful Product Packaging

Discover the 5 essential steps for testing your product packaging and ensuring it meets ...
Start Reading
Highlight 2/22/23 8:00 PM 4 min read

Crafting Irresistible Experiences: How Taste and Sensory Tests Lead to Unforgettable Products

Taste tests and sensory tests play an integral role in product development which can help ...
Start Reading
Highlight 1/30/23 12:26 PM 4 min read

Tech-Enabled In-home Usage Testing for Better Products | Highlight

Tech-enabled in-home usage testing (IHUT) is revolutionizing the product testing ...
Start Reading
Highlight 1/6/23 2:44 AM 5 min read

Streamlining Concept Testing with Technology | Highlight

Technology has revolutionized product concept testing by providing time efficiency, ...
Start Reading
Highlight 11/28/22 2:04 PM 5 min read

Recap: Highlight @ TMRE 2022

A look at the speaking session with Georgia-Pacific that garnered a packed audience and ...
Start Reading
Highlight 11/22/22 7:26 PM 9 min read

Founder Spotlight: Nikki Seaman of Freestyle Snacks

Nikki is revolutionizing the way you think about olives. She's making olive snacking ...
Start Reading
Highlight 9/21/22 12:31 PM 1 min read

Alcohol Product Testing: The Top 5 Use Cases

What’s inside the can or bottle is critical for consumers to keep coming back for more, ...
Start Reading
Highlight 8/22/22 2:27 PM 9 min read

Founder Spotlight: Fiona Co Chan of Youthforia

Fiona Co Chan is the founder and CEO of Youthforia, a beauty company that revolutionized ...
Start Reading
Highlight 6/21/22 3:58 PM < 1 min read

Sage start-up advice from GreenBook Pitch Winners

Learn where Highlight is now, what transpired as a result of their win at IIEX North ...
Start Reading
Highlight 5/9/22 2:25 PM 2 min read

Highlight Wins Startup of the Year at Greenbook's IIEX Conference

Founded in 2021, Highlight, a next-gen in-home product testing platform, is proud to ...
Start Reading
RJ Zaworski 4/7/22 2:53 PM 3 min read

Highlight's Engineering Philosophy

But before building great technology, comes building a great engineering team. Highlight ...
Start Reading
Highlight 3/14/22 9:07 PM 4 min read

Highlight Raises $8.2M to Modernize In-Home Product Testing

Highlight, an innovative platform for in-home user testing (IHUT), is excited to announce ...
Start Reading
Highlight 1/11/22 2:03 PM 1 min read

Launching BOLD Highlighter

We built BOLD to build loyalty, drive awareness, create engaging content, and receive ...
Start Reading
Highlight 11/29/21 2:48 PM 3 min read

What It Truly Means to Be Tech-Enabled in Product Research

As decision-making continues to become more data-driven and access to data becomes ...
Start Reading
Highlight 10/29/21 12:37 PM 5 min read

Webinar Recap: Agile Innovation Within Big CPG

Highlight’s Head of Client Success, Keshia Peris, explored lessons learned in this area ...
Start Reading
Highlight 10/8/21 2:25 PM 2 min read

Mondelēz CoLab x Highlight: The Data Behind Incubation, Acceleration, Venture, and Growth

Highlight teamed up with CoLab, SnackFuture's 12-week start-up program to deliver product ...
Start Reading
Highlight 8/18/21 8:35 PM 2 min read

Method Series: Choosing the Right Sample Size

Clients often come to us with a clear research need but are looking for guidance on ...
Start Reading
Highlight 7/30/21 3:11 PM 3 min read

Method Series: You Have Your Data - Now What?

Highlight's guide to leveraging consumer insights to make an impact, across different ...
Start Reading
Highlight 7/21/21 1:39 PM 9 min read

The June Highlight: Honoring Pride Month 🏳️‍🌈

In June, Highlight was honored to work with multiple LGBTQIA+ brands to provide pro bono ...
Start Reading
Highlight 7/12/21 7:52 PM 4 min read

Method Series: The First Step of Successful Sensory Tests

From how often you should test to which types of questions to ask, follow these 5 ...
Start Reading
Highlight 6/22/21 1:16 PM 6 min read

Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough

Bringing market research and product testing into the 2021 era was no small feat - Ethan, ...
Start Reading