Beverage innovators, here's what you need to know for 2025, courtesy John Herman of BERO, Alex Doman of Stiller's Sodas, and insights from 2,000 members of Highlight's product testing community.

In this edition of the Highlight Reel, we will cover:

• Growth opportunities in the non-alcoholic space
• The growing importance of functional drinks and ingredients
• How "better for you" trends will shape beverage innovation

Watch the episode on-demand, and don't miss the accompanying consumer research report, too!