In this special edition of the Highlight Reel, Highlight's Emma Steele, Disruptive Brands Partnerships Lead, and Michael Kim, founder and CEO at Floof, discuss product innovation's impact on the pet care category.

While Michael and Emma dive deep into what pet parents want, their discussion offers lessons for every product development professional across CPG and retail. How do you uncover unmet needs, and create the kind of products that people (and their pets) will love? 

Watch now to find out more.