In the 2025 edition of the Highlight Sustainability Report, we:

• Look at year-over-year changes in the data from 2024
• Examine how different generations of consumers have different expectations for sustainability
• Take a deep dive into how consumer preferences for sustainability shape the beauty and personal care categories specifically

We asked 2,600 members of the nationwide Highlight community to weigh in with their opinions on this important topic, and their in-depth, thoughtful responses provide insights every brand can benefit from.

Download now for full access.