Your ideal consumers right at your fingertips

As an emerging brand in the beverage category, Explorer Cold Brew came to Highlight to test
the positioning of its single-serve cold brew. The team wanted to better understand a consumer's purchasing journey on their website and gauge interest for potential new product innovations.

We packed and shipped 4 SKUs of Explorer's product to better-for-you coffee drinkers in the general population, balancing demographics such as age, region, and gender.

✅ 324 product samples sent nationwide

✅ 28 custom survey questions answered

✅ 4 days from product receipt until initial data

In less than 10 days, the Explorer Cold Brew team received comprehensive feedback on
both products from our Highlighters. They could then refine their messaging and online
purchasing experience to cater to their target audience.