Put your household goods to the test with Highlight

This brand came to us as an established brand in the pen category, wanting to understand:

• Performance in various use cases, across a number of key KPIs.
• Most unique consumer benefits and salient differentiators for marketing.
• Points of superiority to leverage in both consumer marketing and trade decks.

We packed and shipped product to a mix of better-for-you moms, discovery-oriented college students, and Millennial professionals for agile in-home testing in just 6 days.

• 120 Product samples sent nationwide.
• 90% Survey completion rate from targeted Highlighters.
• 5 Days from product receipt until initial data.

In less than 10 days, the Pilot team had their results, understanding how their pen performed across a variety of consumer archetypes, and perceived differentiators and benefits that matter most, using consumer-friendly language.

What we delivered:

• Instant access to a live dashboard of results coming in on day 1.
• Understanding of key drivers of interest and product fit among different demographics.
• Evaluation of pen performance across several different paper types.
• Follow-up feedback from re-contacts, deep-diving into learnings from phase 1 quant.