Top-tier personal care & beauty product testing

This brand came to us as an emerging brand in the beauty category, wanting to gather insights on their tinted eye serum pre-launch. Specifically, Journ wanted feedback on their product's texture, feel on skin, and aesthetic performance across a variety of target consumer groups.

We packed and shipped 2 SKUs to target audiences (including both men and women) equally splitting the total sample between two skin tone ranges. Each reviewer used the eye serum for at least 3 consecutive days before completing the survey.

• 50 Product samples sent nationwide.
• 90% Survey completion rates from targeted Highlighters.
• 3 Days from product receipt to initial data.

In less than 10 days, the Journ team was ready to adjust their formula and positioning, learning from the consumer-generated language in talking about the new product line, as well as usage data around efficacy and functionality of the product.