There's no doubt that pet consumers are evolving. So how can today's pet brands and adjacent CPG players evolve with them to meet new needs and occasions?

The place to start is with the data. Product innovation and renovation requires the North Star of consumer feedback to guide you to commercial success.

That's why we polled Highlight's proprietary panel of product testers to hear directly from pet and dog owners what drives their purchase behaviors and how much they're willing to spend.

Download today to see all the insights.