Platform Overview | Highlight

How it works

Get your first project set up in as little as 9 minutes.

1. Get started

Create an account and start a project. Next, add research details and tell us whom you’d like to get feedback from.

2. Shipping

Ship your product to Highlight’s warehouse. We can handle everything – even frozen or refrigerated items – and can re-pack however you’d like.

3. Survey

Enter the questions you’d like to get answered. Our platform supports surveys, photos, and videos.

4. Matching

Sit back as you're matched with pre-screened target consumers, your products are shipped to them, and their Highlight apps are loaded with your questions.

5. Live data

Our platform handles it all

If you have a physical product, Highlight can test it.

Food and beverage

We’ve successfully tested hundreds of products in the food and beverage realm. We even have cold chain capabilities for frozen and refrigerated products.

Beauty and personal care

Our audiences span all skin, hair, nail, and you-name-it types; to capture both point-in-time and longitudinal feedback.

Kids and Pet

Built-in ‘who do you shop for’ targeting ensures we can effectively reach the other kids, babies, and pets in the home.

Supplements

If you have a supplement you need testing on, our community can provide the data you need.

Household goods & clothing

Alcohol