They say not to judge a book by its cover, but as consumers we know that’s exactly what we do as we browse grocery shelves and product pages. In many cases, packaging is not just the icing on the cake–it’s crucial to the product itself. In this special edition of the Highlight Reel from Showcase 2024, Nate Rosen of Express Checkout joins innovative brands Cabinet Health and Whipnotic to discuss the many ways product packaging can transform the end-to-end consumer experience.