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The Highlight platform

Highlight makes everyone a research pro

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Highlight new platform for GA

Highlight makes everyone a research pro

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It's never been easier to

create products people love

See what's new in the Highlight platform

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It's never been easier to create products people love

See what's new in the Highlight platform.

TEST PRODUCTS FAST
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Create surveys & leverage results faster than ever

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Blueprints make survey-building quick & easy

Survey Blueprints make it easy to drag and drop survey questions designed by the experts. Since the start of 2025, Highlight has added over 90 Survey Blueprints across 8 product categories.

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Build niche tester audiences with more filters

New profile questions for Highlight's product testers now include topics like social media habits, diet, personal care considerations, and more for a total of 46 filtering options.

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Copy and paste past projects to move faster

Keep your research rolling by re-using past surveys and audiences to action your next project quickly. 

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Power faster data deep dives with Crosstabs

Cross tabulation is now live in the Highlight platform your way. As soon as your fieldwork wraps, you can look at Crosstabs either right in the platform or as a downloadable CSV.

  • Select different Product Groups (Nacho Cheese? Salsa Verde? Or both!) to view results.
  • Add Segments like Gen Z or Sprouts Shoppers to find the data stories you need.
  • Adjust your confidence level to anywhere from 80 to 99%, whatever your research requires.
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See exactly what's working (and what's not)

  • How spicy is too spicy?
  • How much can we decrease sugar content while still offering great taste?
  • Is there such a thing as TOO crunchy?

Highlight’s new Penalty Analysis answers your most burning business questions. Agile insights show you what’s working (and what’s not), so you’re crystal clear on which product attributes need tweaking to create a product people love.
[FY25][Q1] Product designs for GA landing page (1)

Get answers to your most burning business questions

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See the platform for yourself

Already a Highlight customer? Ask your customer enablement manager about the new features, or log in to the platform to take a look.

New to Highlight? Schedule a meeting to see how Highlight can enable your product research roadmap.

BOOK A DEMO
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Get a sneak peek of the platform in action