Create surveys & leverage results faster than ever
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Blueprints make survey-building quick & easy
Survey Blueprints make it easy to drag and drop survey questions designed by the experts. Since the start of 2025, Highlight has added over 90 Survey Blueprints across 8 product categories.
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Build niche tester audiences with more filters
New profile questions for Highlight's product testers now include topics like social media habits, diet, personal care considerations, and more for a total of 46 filtering options.
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Copy and paste past projects to move faster
Keep your research rolling by re-using past surveys and audiences to action your next project quickly.
See what’s new in the platform - 3 cards carousel

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Power faster data deep dives with Crosstabs
Cross tabulation is now live in the Highlight platform your way. As soon as your fieldwork wraps, you can look at Crosstabs either right in the platform or as a downloadable CSV.
- Select different Product Groups (Nacho Cheese? Salsa Verde? Or both!) to view results.
- Add Segments like Gen Z or Sprouts Shoppers to find the data stories you need.
- Adjust your confidence level to anywhere from 80 to 99%, whatever your research requires.
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See exactly what's working (and what's not)
- How spicy is too spicy?
- How much can we decrease sugar content while still offering great taste?
- Is there such a thing as TOO crunchy?
Get answers to your most burning business questions
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