Wile came to Highlight to gather consumer feedback on their in-market perimenopause support supplement and validate their product claims. The various product claims included product efficacy, symptom relief, and purchase intent over a 30-day trial period.

Additionally, Wile sought to leverage consumers' product reviews to bolster communication with their target audience, and inform their product/brand positioning and marketing efforts.

Highlight shipped the perimenopause support supplement to people within the Highlight Community currently experiencing perimenopause or menopause symptoms, for agile in-home testing.

✅ 110 product samples sent nationwide

✅ 30 days from project kick-off to data in the Highlight dashboard

✅ 103% completion rate of a longitudinal study

In less than five weeks, Wile had the data they needed for product efficacy claims (including symptom relief), as well as sensory insights about the supplement.

The Wile team gained data-driven clarity around purchase intent and price sensitivity.

Thanks to the in-depth and honest qualitative feedback from the Highlight testers, they also had over 100 new product reviews on their website.