Test Your Packaging for Durability, Usability, and Appeal

Product packaging is often the first impression. Poor designs, like hard-to-open lids or unclear labeling, can frustrate buyers and deter purchases. 

In contrast, attractive, functional packaging—such as eco-friendly materials or easy-to-use dispensers—builds trust and drives sales by meeting consumer expectations.

It shows what consumers value most—ease of use, attractiveness, or eco-friendliness—allowing you to align packaging with their expectations.

If you sell premium skincare products, you might think that your packaging should look sleek and minimalist. But after testing, you learn that customers are struggling to get the pump to dispense the skincare serum.

Armed with these new insights, your product design team can now redesign the pump for smoother functionality while maintaining the sleek aesthetic.

Absolutely. Combining package testing with IHUT gives you a complete view of how your product and packaging work together in real-world conditions. You can spot issues like hard-to-open containers or unclear labels while also gathering feedback on product performance. This approach saves time, reduces guesswork, and ensures both the product and packaging meet consumer needs for a better overall experience.