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Why Highlight

Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set.

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Highlight streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.

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New features make everyone a research pro

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Discover the new Highlight platform

New features make everyone a research pro

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New features make everyone a research pro

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Chelsea Stone

Chelsea Stone

Chelsea is a content marketing specialist at Highlight with more than a decade of experience across software, F&B, hospitality, luxury retail, and the CPG industries. She was a founding member of the team that built NielsenIQ's retail measurement data platform for small to mid-sized businesses. You can learn more about her experience from her LinkedIn.

Articles (12)

Chelsea Stone 10/28/24 11:31 AM 9 min read

Spotlight: Tierney Wilson of Sakara

Sakara is on a mission to deliver whole-body health. As CMO, Tierney Wilson studies what ...
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Chelsea Stone 10/17/24 3:46 PM 9 min read

5 Things You Might Have Missed at Showcase 2024

At October's inaugural Highlight Showcase, a bevy of product innovation experts took the ...
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Chelsea Stone 9/30/24 10:37 AM 18 min read

IHUT Testing Explained: Real-World Feedback for Better Products

IHUT, or in-home usage testing, is the most effective way to understand what your sensory ...
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Chelsea Stone 7/10/24 12:45 PM 10 min read

Spotlight: Tracy Luckow of Whipnotic

Tracy Luckow founded Whipnotic with her sister just a few years ago--and their growth has ...
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Chelsea Stone 6/24/24 9:43 AM 7 min read

5 Lessons Legacy CPG Companies Need to Learn from Emerging Brands

Often, it's the small upstart CPG brands that are using physical product testing in ...
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Chelsea Stone 6/11/24 4:54 PM 12 min read

Spotlight: Marguerite Mariscal of Momofuku

Growing an F&B brand into a CPG brand isn't easy. That's why we sat down with ...
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Chelsea Stone 5/31/24 10:23 AM 10 min read

What is Claims Testing & How Does It Work?

Learn more about claims testing, the process of proving that your product does exactly ...
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Chelsea Stone 3/15/24 11:30 AM 9 min read

15 Brand Collabs Bringing Innovation to Food & Beverage Shelves

Brand collabs aren't just for fashion and footwear anymore. Your favorite CPG brands are ...
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Chelsea Stone 3/4/24 11:15 AM 12 min read

What Sensory Testing Really Means to a Consumer Research Scientist

Sensory testing is crucial for product development, marketing, and quality assurance. We ...
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Chelsea Stone 2/22/24 10:34 AM 7 min read

How Highlight Cultivates an Engaged Community of Product Testers

Product testing is only as good as your community of testers. That's why Highlight works ...
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Chelsea Stone 1/16/24 12:02 PM 9 min read

5 Predictions for Packaging Innovations in 2024

Big changes to packaging legislation and trends will shake up industries across the CPG ...
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Chelsea Stone 5/18/23 11:49 AM 9 min read

The Risks of Skipping Alienation Testing

Before making an update to your product, you need confidence in its viability to mitigate ...
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