![[Highlight Logo] Original](https://www.letshighlight.com/hubfs/%5BHighlight%20Logo%5D%20Original.svg)
![[Image][Homepage toggle] Marketer V3](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%5BHomepage%20toggle%5D%20Marketer%20V3.png?width=200&height=118&name=%5BImage%5D%5BHomepage%20toggle%5D%20Marketer%20V3.png)
![[Image] Highlight team Holiday party 2022](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%20Highlight%20team%20Holiday%20party%202022%20.png?width=1920&height=1080&name=%5BImage%5D%20Highlight%20team%20Holiday%20party%202022%20.png)
Articles (14)
4 Key Takeaways from TMRE’s Panel on AI-powered DIY Research Tools
This December, Highlight’s Carly Shira, Head of Customer Development, had the pleasure of ...
Sensory Evaluation: The Key to Winning Consumer Loyalty in CPG
Learn the sensory evaluation techniques that help leading CPG brands ensure quality, ...
Spotlight: Tierney Wilson of Sakara
Sakara is on a mission to deliver whole-body health. As CMO, Tierney Wilson studies what ...
5 Things You Might Have Missed at Showcase 2024
At October's inaugural Highlight Showcase, a bevy of product innovation experts took the ...
IHUT Testing Explained: Real-World Feedback for Better Products
IHUT, or in-home usage testing, is the most effective way to understand what your sensory ...
Spotlight: Tracy Luckow of Whipnotic
Tracy Luckow founded Whipnotic with her sister just a few years ago--and their growth has ...
5 Lessons Legacy CPG Companies Need to Learn from Emerging Brands
Often, it's the small upstart CPG brands that are using physical product testing in ...
Spotlight: Marguerite Mariscal of Momofuku
Growing an F&B brand into a CPG brand isn't easy. That's why we sat down with ...
What is Claims Testing & How Does It Work?
Learn more about claims testing, the process of proving that your product does exactly ...
15 Brand Collabs Bringing Innovation to Food & Beverage Shelves
Brand collabs aren't just for fashion and footwear anymore. Your favorite CPG brands are ...
What Sensory Testing Really Means to a Consumer Research Scientist
Sensory testing is crucial for product development, marketing, and quality assurance. We ...
How Highlight Cultivates an Engaged Community of Product Testers
Product testing is only as good as your community of testers. That's why Highlight works ...
5 Predictions for Packaging Innovations in 2024
Big changes to packaging legislation and trends will shake up industries across the CPG ...
The Risks of Skipping Alienation Testing
Before making an update to your product, you need confidence in its viability to mitigate ...