Test products with real humans, real fast
Highlight is the product research platform that runs your IHUT end to end — recruiting, shipping, in-home use, AI-powered analysis — so CPG innovation teams get decision-ready consumer feedback in days, not quarters.
Highlight was a cost-efficient, visual solution that provided trusted insights FAST.
Gives product testing a fresh look and feel that was missing in the industry — with fast turnaround and a pragmatic approach.
AI summaries are incredibly valuable. Having that done for you reduces the time from insight to action.
Highlight was used very tactically for decisions around flavor names, pricing, and packaging design.
Testing is a formalized step in our research process now. We’re not putting product out on the floor until it’s been wear tested.
It was peace of mind to hear such positive responses when they didn’t even know our brand name.
Highlight helped us step back and confirm we have something solid in a competitive market.
Laid out the critical steps to getting good, usable data. I’d use Highlight at the very beginning.
Had we just done this survey years ago, it would’ve saved us multiple name and packaging changes.
Highlight answered a lot of my questions — it felt affirming. When you come up with a concept, it’s exciting to know people are interested.
Highlight helped us make the final decision on what to do and which way to move forward.
I’ve worked with a lot of consumer research companies before, and by far, Highlight is my favorite.
I did not expect that result at all. You get so deep into your own brand, you become blind.
We needed a partner to make quicker yet well-informed decisions more cost-efficiently — Highlight delivered on that and beyond.
Highlight was a cost-efficient, visual solution that provided trusted insights FAST.
Gives product testing a fresh look and feel that was missing in the industry — with fast turnaround and a pragmatic approach.
AI summaries are incredibly valuable. Having that done for you reduces the time from insight to action.
Highlight was used very tactically for decisions around flavor names, pricing, and packaging design.
Testing is a formalized step in our research process now. We’re not putting product out on the floor until it’s been wear tested.
It was peace of mind to hear such positive responses when they didn’t even know our brand name.
Highlight helped us step back and confirm we have something solid in a competitive market.
Laid out the critical steps to getting good, usable data. I’d use Highlight at the very beginning.
Had we just done this survey years ago, it would’ve saved us multiple name and packaging changes.
Highlight answered a lot of my questions — it felt affirming. When you come up with a concept, it’s exciting to know people are interested.
Highlight helped us make the final decision on what to do and which way to move forward.
I’ve worked with a lot of consumer research companies before, and by far, Highlight is my favorite.
I did not expect that result at all. You get so deep into your own brand, you become blind.
We needed a partner to make quicker yet well-informed decisions more cost-efficiently — Highlight delivered on that and beyond.
Highlight was a cost-efficient, visual solution that provided trusted insights FAST.
Gives product testing a fresh look and feel that was missing in the industry — with fast turnaround and a pragmatic approach.
AI summaries are incredibly valuable. Having that done for you reduces the time from insight to action.
Highlight was used very tactically for decisions around flavor names, pricing, and packaging design.
Testing is a formalized step in our research process now. We’re not putting product out on the floor until it’s been wear tested.
It was peace of mind to hear such positive responses when they didn’t even know our brand name.
Highlight helped us step back and confirm we have something solid in a competitive market.
Laid out the critical steps to getting good, usable data. I’d use Highlight at the very beginning.
Had we just done this survey years ago, it would’ve saved us multiple name and packaging changes.
Highlight answered a lot of my questions — it felt affirming. When you come up with a concept, it’s exciting to know people are interested.
Highlight helped us make the final decision on what to do and which way to move forward.
I’ve worked with a lot of consumer research companies before, and by far, Highlight is my favorite.
I did not expect that result at all. You get so deep into your own brand, you become blind.
We needed a partner to make quicker yet well-informed decisions more cost-efficiently — Highlight delivered on that and beyond.
Create yogurt people love.
Trustworthy data, in days, reviewed by experts, with the logistics handled for you — everything a study needs, in one place.
Run any study type without switching tools.
Rigorous research, without the research degree.
Concept, prototype, or finished product — Highlight guides you to the right study design, then puts an expert behind it. Quant and qual, every stage of the lifecycle, all in one place.
Flexible
Concept tests, IHUTs, competitive benchmarks, claims, sensory, and packaging — one platform, any method.
Guided
An intuitive builder that gets non-researchers to a rigorous study, fast.
Expert
Every study reviewed by a Highlight research expert before it goes live.
Insights, instantly.
Turn raw data into meaning and make confident, evidence-backed decisions faster than ever before — across the entire product lifecycle.
After a week of snacking at home, testers reward bold, true-to-fruit flavor and a satisfying chew. Peach Ring and Blue Raspberry earn the warmest response as everyday favorites, while Black Licorice and Mango Chili split the room — some hooked on the bolder profiles, others finding them too intense.
The strongest pushback is tartness and intensity — a vocal share call Mango Chili and Black Licorice “too sour” or “overpowering.” A smaller group flags stickiness and a too-firm chew, and a handful want less artificial-tasting sweetness. None of these are dealbreakers for the lead flavors, but they cap repeat intent on the bolder profiles.
60,000+ Highlighters who actually want to help
Not a panel of box-checkers — a curated community of vetted, articulate testers selected for relevance, reliability, and engagement.
We handle the boxes. You handle the breakthroughs.
Highlight is vertically integrated, so physical product testing doesn’t mean physical headaches. We manage recruiting, shipping, and returns end to end — including the hard stuff.
Real teams. Real results.
How Hanes built wear testing into their product innovation cycle
How Clorox accelerated product innovation with lightning-fast consumer insights
Agile at-home learning for Mondelez SnackFutures
Turn insights into
products people love.
Put your next product in real homes and get decision-ready feedback in days. A 30-minute demo, real product examples from your category, no salesy slide deck. Promise.