![[Highlight Logo] Original](https://www.letshighlight.com/hubfs/%5BHighlight%20Logo%5D%20Original.svg)
![[Image][Homepage toggle] Marketer V3](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%5BHomepage%20toggle%5D%20Marketer%20V3.png?width=200&height=118&name=%5BImage%5D%5BHomepage%20toggle%5D%20Marketer%20V3.png)
![[Image] Highlight team Holiday party 2022](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%20Highlight%20team%20Holiday%20party%202022%20.png?width=1920&height=1080&name=%5BImage%5D%20Highlight%20team%20Holiday%20party%202022%20.png)
Articles (37)
How to Choose the Right Product Testing Company For Your Needs
Successful consumer testing can make or break your product’s performance. Learn how to ...
Market Research Questions: How to Get Actionable Consumer Insights
Use this guide to market research questions to start gathering the sensory and consumer ...
Discover the New Highlight Platform
This next phase of the Highlight platform makes conducting high-quality, research-grade ...
15 Brands That Used IHUT to Innovate Better Products
In-home usage testing is a crucial step before product launch or relaunch. Brands use ...
In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why
The five reasons everyone's moving to in-home usage tests (IHUTs) over central location ...
17 FAQs About Highlight's In-Home Usage Testing Platform
Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
Companies Building Better Products for the Planet
As the urgency for sustainability in product development grows, more and more consumer ...
Former SurveyMonkey COO and New VP of Product Join Highlight Leadership Team
Highlight is excited to announce a newly evolved leadership team to support and drive our ...
Fresh Funding to Power Product Testing with Unprecedented Speed, Quality, and Visibility
Highlight raises a $18 Million Series A funding round to power product testing with ...
The Market Research Timeline: Methodologies and Tech Advancements
Market research has evolved significantly over the past century. As new technologies and ...
Claims Testing to Stay Ahead in Uncertain Times
By conducting claims testing, companies can power through uncertain economic times and ...
5 Crucial Steps to Ensure Successful Product Packaging
Discover the 5 essential steps for testing your product packaging and ensuring it meets ...
Crafting Irresistible Experiences: How Taste and Sensory Tests Lead to Unforgettable Products
Taste tests and sensory tests play an integral role in product development which can help ...
Tech-Enabled In-home Usage Testing for Better Products | Highlight
Tech-enabled in-home usage testing (IHUT) is revolutionizing the product testing ...
Streamlining Concept Testing with Technology | Highlight
Technology has revolutionized product concept testing by providing time efficiency, ...
Recap: Highlight @ TMRE 2022
A look at the speaking session with Georgia-Pacific that garnered a packed audience and ...
Founder Spotlight: Nikki Seaman of Freestyle Snacks
Nikki is revolutionizing the way you think about olives. She's making olive snacking ...
Alcohol Product Testing: The Top 5 Use Cases
What’s inside the can or bottle is critical for consumers to keep coming back for more, ...
Founder Spotlight: Fiona Co Chan of Youthforia
Fiona Co Chan is the founder and CEO of Youthforia, a beauty company that revolutionized ...
Sage start-up advice from GreenBook Pitch Winners
Learn where Highlight is now, what transpired as a result of their win at IIEX North ...
Highlight Wins Startup of the Year at Greenbook's IIEX Conference
Founded in 2021, Highlight, a next-gen in-home product testing platform, is proud to ...
Highlight's Engineering Philosophy
But before building great technology, comes building a great engineering team. Highlight ...
Highlight Raises $8.2M to Modernize In-Home Product Testing
Highlight, an innovative platform for in-home user testing (IHUT), is excited to announce ...
Launching BOLD Highlighter
We built BOLD to build loyalty, drive awareness, create engaging content, and receive ...
What It Truly Means to Be Tech-Enabled in Product Research
As decision-making continues to become more data-driven and access to data becomes ...