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Articles (44)
Agile At-Home Learning for Mondelez SnackFutures
SnackFutures by Mondelez needed in-context consumer feedback to prepare their latest ...
Product Optimization Testing for Freestyle Snacks
Freestyle Snacks came to Highlight to get real consumer feedback on their newest line of ...
Claims Validation for Wile Perimenopause Supplement
Feminine wellness brand Wile came to Highlight with a new perimenopausal supplement that ...
Product & Line Optimization for King’s Hawaiian
King's Hawaiian had new product prototypes ready to rock, but needed real consumer data ...
Country Luau Partners with Highlight for a Pre-launch Digital Test
In the competitive bevalc category, taste is king. That's why before they even developed ...
Agile Sensory Testing for Cat Litter Innovation
Sensory testing isn't just for humans! For pets like cats, sensory testing is a key stage ...
Method Series: Leveraging Your Highlight Data & Insights 101
Congratulations, you've finished your product testing. Now how do you take those data ...
8 Takeaways for Apparel Brands from Texworld 2025
Fresh off the heels of Texworld 2025, Highlight reflects on the trends shaping the ...
How to Choose the Right Product Testing Company For Your Needs
Successful consumer testing can make or break your product’s performance. Learn how to ...
Market Research Questions: How to Get Actionable Consumer Insights
Use this guide to market research questions to start gathering the sensory and consumer ...
Discover the New Highlight Platform
This next phase of the Highlight platform makes conducting high-quality, research-grade ...
15 Brands That Used IHUT to Innovate Better Products
In-home usage testing is a crucial step before product launch or relaunch. Brands use ...
In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why
The five reasons everyone's moving to in-home usage tests (IHUTs) over central location ...
18 FAQs About Highlight's In-Home Usage Testing Platform
Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
Companies Building Better Products for the Planet
As the urgency for sustainability in product development grows, more and more consumer ...
Former SurveyMonkey COO and New VP of Product Join Highlight Leadership Team
Highlight is excited to announce a newly evolved leadership team to support and drive our ...
Fresh Funding to Power Product Testing with Unprecedented Speed, Quality, and Visibility
Highlight raises a $18 Million Series A funding round to power product testing with ...
The Market Research Timeline: Methodologies and Tech Advancements
Market research has evolved significantly over the past century. As new technologies and ...
Claims Testing to Stay Ahead in Uncertain Times
By conducting claims testing, companies can power through uncertain economic times and ...
5 Crucial Steps to Ensure Successful Product Packaging
Discover the 5 essential steps for testing your product packaging and ensuring it meets ...
Crafting Irresistible Experiences: How Taste and Sensory Tests Lead to Unforgettable Products
Taste tests and sensory tests play an integral role in product development which can help ...
Tech-Enabled In-home Usage Testing for Better Products | Highlight
Tech-enabled in-home usage testing (IHUT) is revolutionizing the product testing ...
Streamlining Concept Testing with Technology | Highlight
Technology has revolutionized product concept testing by providing time efficiency, ...
Recap: Highlight @ TMRE 2022
A look at the speaking session with Georgia-Pacific that garnered a packed audience and ...
Founder Spotlight: Nikki Seaman of Freestyle Snacks
Nikki is revolutionizing the way you think about olives. She's making olive snacking ...