![[Highlight Logo] Original](https://www.letshighlight.com/hubfs/%5BHighlight%20Logo%5D%20Original.svg)
![[Image][Homepage toggle] Marketer V3](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%5BHomepage%20toggle%5D%20Marketer%20V3.png?width=200&height=118&name=%5BImage%5D%5BHomepage%20toggle%5D%20Marketer%20V3.png)
![[Image] Highlight team Holiday party 2022](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%20Highlight%20team%20Holiday%20party%202022%20.png?width=1920&height=1080&name=%5BImage%5D%20Highlight%20team%20Holiday%20party%202022%20.png)
Articles (50)
How to Choose the Right Product Testing Company For Your Needs
Successful consumer testing can make or break your product’s performance. Learn how to ...
Spotlight: Tierney Wilson of Sakara
Sakara is on a mission to deliver whole-body health. As CMO, Tierney Wilson studies what ...
5 Things You Might Have Missed at Showcase 2024
At October's inaugural Highlight Showcase, a bevy of product innovation experts took the ...
Market Research Questions: How to Get Actionable Consumer Insights
Use this guide to market research questions to start gathering the sensory and consumer ...
Discover the New Highlight Platform
This next phase of the Highlight platform makes conducting high-quality, research-grade ...
15 Brands That Used IHUT to Innovate Better Products
In-home usage testing is a crucial step before product launch or relaunch. Brands use ...
Spotlight: Tracy Luckow of Whipnotic
Tracy Luckow founded Whipnotic with her sister just a few years ago--and their growth has ...
5 Lessons Legacy CPG Companies Need to Learn from Emerging Brands
Often, it's the small upstart CPG brands that are using physical product testing in ...
In-home Use Tests are Exploding in Popularity, and Here’s the 5 Reasons Why
The five reasons everyone's moving to in-home usage tests (IHUTs) over central location ...
Spotlight: Marguerite Mariscal of Momofuku
Growing an F&B brand into a CPG brand isn't easy. That's why we sat down with ...
What is Claims Testing & How Does It Work?
Learn more about claims testing, the process of proving that your product does exactly ...
17 FAQs About Highlight's In-Home Usage Testing Platform
Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
11 Ways to Improve Apparel & Wear Testing for Clothing Brands
Apparel testing reveals how your potential customers feel about your products before a ...
Companies Building Better Products for the Planet
As the urgency for sustainability in product development grows, more and more consumer ...
21 Questions BevAlc Brands Can Answer with Product Testing
BevAlc brands need consumer insights, but product research can be complicated. Luckily ...
15 Brand Collabs Bringing Innovation to Food & Beverage Shelves
Brand collabs aren't just for fashion and footwear anymore. Your favorite CPG brands are ...
What Sensory Testing Really Means to a Consumer Research Scientist
Sensory testing is crucial for product development, marketing, and quality assurance. We ...
How Highlight Cultivates an Engaged Community of Product Testers
Product testing is only as good as your community of testers. That's why Highlight works ...
Former SurveyMonkey COO and New VP of Product Join Highlight Leadership Team
Highlight is excited to announce a newly evolved leadership team to support and drive our ...
5 Predictions for Packaging Innovations in 2024
Big changes to packaging legislation and trends will shake up industries across the CPG ...
Fresh Funding to Power Product Testing with Unprecedented Speed, Quality, and Visibility
Highlight raises a $18 Million Series A funding round to power product testing with ...
The Market Research Timeline: Methodologies and Tech Advancements
Market research has evolved significantly over the past century. As new technologies and ...
The Risks of Skipping Alienation Testing
Before making an update to your product, you need confidence in its viability to mitigate ...
Claims Testing to Stay Ahead in Uncertain Times
By conducting claims testing, companies can power through uncertain economic times and ...
5 Crucial Steps to Ensure Successful Product Packaging
Discover the 5 essential steps for testing your product packaging and ensuring it meets ...