![[Highlight Logo] Original](https://www.letshighlight.com/hubfs/%5BHighlight%20Logo%5D%20Original.svg)
![[Image][Homepage toggle] Marketer V3](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%5BHomepage%20toggle%5D%20Marketer%20V3.png?width=200&height=118&name=%5BImage%5D%5BHomepage%20toggle%5D%20Marketer%20V3.png)
![[Image] Highlight team Holiday party 2022](https://www.letshighlight.com/hs-fs/hubfs/%5BImage%5D%20Highlight%20team%20Holiday%20party%202022%20.png?width=1920&height=1080&name=%5BImage%5D%20Highlight%20team%20Holiday%20party%202022%20.png)
Articles (37)
Webinar Recap: Agile Innovation Within Big CPG
Highlight’s Head of Client Success, Keshia Peris, explored lessons learned in this area ...
Mondelēz CoLab x Highlight: The Data Behind Incubation, Acceleration, Venture, and Growth
Highlight teamed up with CoLab, SnackFuture's 12-week start-up program to deliver product ...
Method Series: Choosing the Right Sample Size
Clients often come to us with a clear research need but are looking for guidance on ...
Method Series: You Have Your Data - Now What?
Highlight's guide to leveraging consumer insights to make an impact, across different ...
The June Highlight: Honoring Pride Month 🏳️🌈
In June, Highlight was honored to work with multiple LGBTQIA+ brands to provide pro bono ...
Method Series: The First Step of Successful Sensory Tests
From how often you should test to which types of questions to ask, follow these 5 ...
Building a Tech-Centered Agile Research Platform with Highlight’s CPTO Ethan Kellough
Bringing market research and product testing into the 2021 era was no small feat - Ethan, ...
ImpactSKU x Highlight 2021
Highlight is a proud parter of ImpactSKU for the second year in a row as we continue to ...
The March Highlight: Women's History Month
For Women's History Month, Highlight partnered with many amazing women-owned brands ...
The February Highlight: Black History Month
Every month, Highlight gives back to our community by offering pro-Bono work for ...
In-home Usage Testing: Debunking 10 IHUT Myths
Should your CPG or retail brand be using in-home usage testing (IHUT) to gather consumer ...
Product Testing Explained by an Expert Market Researcher
Dana Kim, former qualitative market researcher–and founder of Highlight, an IHUT testing ...