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Articles (12)
How to Manage Consumer Perception and Avoid Brand Reputational Damage
What do your target customers really want from your brand? Find out how market research ...
Alienation Testing Can Buffer CPG Companies as Tariffs on Chinese Imports Jolt Supply Chains
China import tariffs have CPG brands reeling. See how alienation testing can help you ...
AI and Market Research: A Match Made in Heaven?
AI market research tools can help you dramatically speed up data analysis. How can you ...
Product Packaging: How Cosmetics Brand Bare Hands Got a Pre-Launch Design Checkup
Unwrap the case study on Bare Hands’ pre-launch design checkup and discover how ...
How Concept Testing Keeps Companies from Going Down the Road to (Product Launch) Perdition
See how rigorous concept testing guides product development, avoids costly errors, and ...
Delight Pet Parents and Boost Sales with these 7 Pet Food Packaging Best Practices
By understanding the “pet parent” psyche, you can devise pet food and treat packaging ...
Are Your Samples Representative? Understanding the Difference Between Confidence Interval and Confidence Level
How do you account for sampling error? Understand terms like confidence interval vs. ...
Product Testing Research: The Science Behind Successful Product Launches
When done methodically, product testing research can uncover flaws, highlight strengths, ...
What Matters Most to Your Customers? MaxDiff Analysis Will Tell You
Learn how MaxDiff analysis can help you prioritize features by quantifying user ...
Dethrone Your Competition with Product Benchmarking
Product benchmarking is the process of comparing your products to your competitors’. ...
Spend Less, Sell More: How Customer Insights Analysis and Cost Savings Go Hand-in-Hand
Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
Clear Insights from Unstructured Data: Choosing the Right Qualitative Market Research Methods for IHUT
Learn how to drive customer-centric product improvements with these qualitative market ...