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Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set.

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Highlight streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.

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Highlight new platform for GA

Highlight makes everyone a research pro

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Highlight new platform for GA

Highlight makes everyone a research pro

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Highlight new platform for GA

Highlight makes everyone a research pro

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Robin Kallsen

Robin Kallsen

Robin is a freelance copywriter who loves turning technical topics like market research, industrial automation, and cybersecurity into engaging, informative articles while savoring her daily cold brew in Seattle’s historic Pioneer Square. She’s also a musician and Pike Place Market busker who plays bass and sings 1920s jazz, French chanson, and Argentine tango!

Articles (11)

Robin Kallsen 3/12/25 5:41 AM 8 min read

Alienation Testing Can Buffer CPG Companies as Tariffs on Chinese Imports Jolt Supply Chains

China import tariffs have CPG brands reeling. See how alienation testing can help you ...
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Robin Kallsen 3/12/25 5:35 AM 8 min read

AI and Market Research: A Match Made in Heaven?

AI market research tools can help you dramatically speed up data analysis. How can you ...
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Robin Kallsen 2/27/25 12:22 PM 8 min read

Product Packaging: How Cosmetics Brand Bare Hands Got a Pre-Launch Design Checkup

Unwrap the case study on Bare Hands’ pre-launch design checkup and discover how ...
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Robin Kallsen 2/27/25 12:16 PM 9 min read

How Concept Testing Keeps Companies from Going Down the Road to (Product Launch) Perdition

See how rigorous concept testing guides product development, avoids costly errors, and ...
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Robin Kallsen 1/7/25 9:25 AM 7 min read

Delight Pet Parents and Boost Sales with these 7 Pet Food Packaging Best Practices

By understanding the “pet parent” psyche, you can devise pet food and treat packaging ...
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Robin Kallsen 1/7/25 9:18 AM 7 min read

Are Your Samples Representative? Understanding the Difference Between Confidence Interval and Confidence Level

How do you account for sampling error? Understand terms like confidence interval vs. ...
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Robin Kallsen 12/17/24 7:56 AM 7 min read

Product Testing Research: The Science Behind Successful Product Launches

When done methodically, product testing research can uncover flaws, highlight strengths, ...
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Robin Kallsen 12/9/24 8:11 AM 7 min read

What Matters Most to Your Customers? MaxDiff Analysis Will Tell You

Learn how MaxDiff analysis can help you prioritize features by quantifying user ...
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Robin Kallsen 11/5/24 1:36 PM 8 min read

Dethrone Your Competition with Product Benchmarking

Product benchmarking is the process of comparing your products to your competitors’. ...
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Robin Kallsen 11/5/24 1:36 PM 8 min read

Spend Less, Sell More: How Customer Insights Analysis and Cost Savings Go Hand-in-Hand

Use Highlight's IHUT to get the consumer data you need to de-risk the dollars you’re ...
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Robin Kallsen 10/1/24 2:50 PM 7 min read

Clear Insights from Unstructured Data: Choosing the Right Qualitative Market Research Methods for IHUT

Learn how to drive customer-centric product improvements with these qualitative market ...
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