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Why Highlight

Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set.

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The Highlight platform

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What's Included

Highlight streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.

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Highlight new platform for GA

Highlight makes everyone a research pro

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Highlight new platform for GA

Highlight makes everyone a research pro

Learn more
Highlight new platform for GA

Highlight makes everyone a research pro

Learn more
Highlighter app + nationwide product testers

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Vicky Frissen

Vicky Frissen

Vicky is a bilingual freelance copywriter with a sharp, approachable voice. She helps brands across industries connect with their audience through engaging and educational content.

Articles (8)

Vicky Frissen 4/7/25 1:22 PM 6 min read

From R&D to Reality: How IHUT Transforms NPD

In-home usage testing is in, guesswork and silos are out. Build products real people will ...
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Vicky Frissen 4/7/25 1:16 PM 7 min read

Innovation, Not Improvisation: Let Real Consumer Behavior Drive Your Product Development

Discover why innovation isn't improvisation. Learn how in-home usage testing (IHUT) ...
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Vicky Frissen 3/13/25 1:36 PM 7 min read

Cost Reduction Strategies That Start With Consumer Insights

Forget slashing features and cheapening materials. Discover how leading brands use ...
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Vicky Frissen 3/13/25 1:31 PM 8 min read

20 Focus Group Questions that Get Beyond Surface-level Insights

These 20 focus group questions will bring your research to life…and pave the way for more ...
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Vicky Frissen 2/17/25 2:06 PM 9 min read

Why Modern Product Benchmarking Should Listen To Real People

Learn how modern benchmarking analysis uses real-world testing to transform product ...
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Vicky Frissen 1/7/25 9:29 AM 7 min read

Pet Food Testing: Getting Real Data from Real Homes

Use in-home pet food testing to get insights on pet preferences, owner satisfaction, ...
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Vicky Frissen 12/5/24 6:13 AM 9 min read

How to Create Marketing Claims That People Actually Trust in 2025

Struggling with marketing claims that fall flat? See how successful brands craft claims ...
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Vicky Frissen 11/5/24 1:34 PM 11 min read

What Is a Screener for a Survey, And Do You Really Need One?

A screener is a set of questions used to filter survey participants. Learn how they ...
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