Articles (6)
Cost Reduction Strategies That Start With Consumer Insights
Forget slashing features and cheapening materials. Discover how leading brands use ...
20 Focus Group Questions that Get Beyond Surface-level Insights
These 20 focus group questions will bring your research to life…and pave the way for more ...
Why Modern Product Benchmarking Should Listen To Real People
Learn how modern benchmarking analysis uses real-world testing to transform product ...
Pet Food Testing: Getting Real Data from Real Homes
Use in-home pet food testing to get insights on pet preferences, owner satisfaction, ...
How to Create Marketing Claims That People Actually Trust in 2025
Struggling with marketing claims that fall flat? See how successful brands craft claims ...
What Is a Screener for a Survey, And Do You Really Need One?
A screener is a set of questions used to filter survey participants. Learn how they ...