Sage start-up advice from GreenBook Pitch Winners

"In this week's episode, our host Lenny Murphy, is joined by the IIEX North America 2022 GreenBook Pitch Winners from Highlight: Dana Kim, Founder and CEO, and Ethan Kellough, Co-founder and Chief Product Technology Officer.

Join us while Lenny explores the start-up world with Dana and Ethan, where their start-up (Highlight) is now, what transpired as a result of their win at IIEX North America, and what's to come in the future.

In this episode, we'll explore:

• Pro tips for pitching your product, to investors, potential clients, or in a competition like the GreenBook Pitch
• The importance of practicing your pitch, with open and honest feedback after each attempt, as you iterate your way to a winning presentation
• Advice for those starting up new businesses themselves. (Spoiler alert: trust your strategy and be ruthless in your prioritization.)"