Turnkey Logistics in CPG Product Testing

A turnkey solution is a fully complete system that's ready for immediate use without the need for extra work or setup. It handles every part of a process, so all you have to do is "turn the key" to start. In product testing, this means everything from packaging, randomizing samples, compliance, and shipping is managed for you. You can focus on gathering insights while the logistics of getting your products into the hands of testers runs seamlessly in the background.

Turnkey logistics simplifies everything. It provides a one-stop solution for shipping, packaging, and compliance, freeing up your team to focus on core business activities. With pre-built systems, fast delivery, and real-time tracking, you gain speed and efficiency without sacrificing control. It's designed to handle the complexity so you don’t have to.

Products in need of refrigeration or freezing do not necessarily take any longer to process and ship than shelf-stable products, but considerations for maintaining product fidelity should be thoroughly and clearly communicated through the Highlight platform. Luckily, the Highlight platform makes this easy with simple checkboxes and additional open text fields to add any shipping specifications that may be necessary.

The Highlight platform not only alerts Highlight’s warehouse and logistics partners that your product has shipped, it also provides shipping information such as tracking numbers and estimated delivery dates. The Highlight platform acts as your source of truth and documentation for product shipment and delivery–and once your product is processed and shipped to testers, you can start to see live data incoming on your Explore dashboard.

For product research that requires blinding, Highlight’s customer success team will work with you and our warehouse team to ensure blinding requirements are met to fully remove any potential bias from the testing process.