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5 Predictions for Packaging Innovations in 2024
Big changes to packaging legislation and trends will shake up industries across the CPG ...
Human-First Approach in Research & Relationships
Taking a person-first approach in business–and in life–is the best way to find success ...
WINNING THE FUTURE WITH CURIOSITY AND CONNECTION: Reflecting on The Market Research Event (TMRE) 2023
A recap of TMRE 2023, focused on embracing new skill sets, cultivating diverse teams, ...
Fresh Funding to Power Product Testing with Unprecedented Speed, Quality, and Visibility
Highlight raises a $18 Million Series A funding round to power product testing with ...
The Market Research Timeline: Methodologies and Tech Advancements
Market research has evolved significantly over the past century. As new technologies and ...
The Risks of Skipping Alienation Testing
Before making an update to your product, you need confidence in its viability to mitigate ...
Claims Testing to Stay Ahead in Uncertain Times
By conducting claims testing, companies can power through uncertain economic times and ...
5 Crucial Steps to Ensure Successful Product Packaging
Discover the 5 essential steps for testing your product packaging and ensuring it meets ...
Crafting Irresistible Experiences: How Taste and Sensory Tests Lead to Unforgettable Products
Taste tests and sensory tests play an integral role in product development which can help ...
Tech-Enabled In-home Usage Testing for Better Products | Highlight
Tech-enabled in-home usage testing (IHUT) is revolutionizing the product testing ...
Streamlining Concept Testing with Technology | Highlight
Technology has revolutionized product concept testing by providing time efficiency, ...
Recap: Highlight @ TMRE 2022
A look at the speaking session with Georgia-Pacific that garnered a packed audience and ...
Founder Spotlight: Nikki Seaman of Freestyle Snacks
Nikki is revolutionizing the way you think about olives. She's making olive snacking ...
Alcohol Product Testing: The Top 5 Use Cases
What’s inside the can or bottle is critical for consumers to keep coming back for more, ...
Founder Spotlight: Fiona Co Chan of Youthforia
Fiona Co Chan is the founder and CEO of Youthforia, a beauty company that revolutionized ...
Sage start-up advice from GreenBook Pitch Winners
Learn where Highlight is now, what transpired as a result of their win at IIEX North ...
Highlight Wins Startup of the Year at Greenbook's IIEX Conference
Founded in 2021, Highlight, a next-gen in-home product testing platform, is proud to ...
Highlight's Engineering Philosophy
But before building great technology, comes building a great engineering team. Highlight ...
Highlight Raises $8.2M to Modernize In-Home Product Testing
Highlight, an innovative platform for in-home user testing (IHUT), is excited to announce ...
Launching BOLD Highlighter
We built BOLD to build loyalty, drive awareness, create engaging content, and receive ...
What It Truly Means to Be Tech-Enabled in Product Research
As decision-making continues to become more data-driven and access to data becomes ...
Webinar Recap: Agile Innovation Within Big CPG
Highlight’s Head of Client Success, Keshia Peris, explored lessons learned in this area ...
Mondelēz CoLab x Highlight: The Data Behind Incubation, Acceleration, Venture, and Growth
Highlight teamed up with CoLab, SnackFuture's 12-week start-up program to deliver product ...
Method Series: Choosing the Right Sample Size
Clients often come to us with a clear research need but are looking for guidance on ...
Method Series: You Have Your Data - Now What?
Highlight's guide to leveraging consumer insights to make an impact, across different ...