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Why Highlight

Streamline research with the only in-home product testing platform that provides full visibility from recruit to data-set.

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What's Included

Highlight streamlines everything from recruit to data set, including all the logistics of getting your product to your target customers, whether they are cat-owning millennials or women over 50 in California with oily skin looking for retinol.

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Highlight new platform for GA

Highlight makes everyone a research pro

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Highlight new platform for GA

Highlight makes everyone a research pro

Learn more
Highlight new platform for GA

Highlight makes everyone a research pro

Learn more
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Highlight 6/8/21 1:00 AM 2 min read

ImpactSKU x Highlight 2021

Highlight is a proud parter of ImpactSKU for the second year in a row as we continue to ...
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Highlight 5/3/21 6:11 PM 5 min read

The March Highlight: Women's History Month

For Women's History Month, Highlight partnered with many amazing women-owned brands ...
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Highlight 4/7/21 2:06 PM 8 min read

The February Highlight: Black History Month

Every month, Highlight gives back to our community by offering pro-Bono work for ...
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Highlight 3/22/21 7:53 PM 6 min read

In-home Usage Testing: Debunking 10 IHUT Myths

Should your CPG or retail brand be using in-home usage testing (IHUT) to gather consumer ...
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Highlight 3/3/21 7:24 AM 9 min read

Product Testing Explained by an Expert Market Researcher

Dana Kim, former qualitative market researcher–and founder of Highlight, an IHUT testing ...
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Emma Steele 3/3/21 7:24 AM 8 min read

Innovation in CPG Product Development: The 5 Step Process

From identifying customer needs to testing and refining your products, learn the ...
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