• Platform
  • Solutions
  • Resources
  • Become a Tester
  • Company
Why Highlight What's Included
Discover the new Highlight platform-1

New features make everyone a research pro

See what's new
Discover the new Highlight platform-1

New features make everyone a research pro

See what's new
Platform Solutions Resources Become a Tester Company
Customer Login BOOK A DEMO
Why Highlight What's Included Use Cases Industries Resources Highlighter Information Company
Customer Login BOOK A DEMO

Resources

Webinars, reports, infographics, and more

CAROUSEL (10)
WATCH NOW
WebinarThe Greenbook Tech Showcase 2024In 2024's Greenbook Tech Showcase, VP of Customer Enablement Keshia Peris shows a quick overview of Highlight Platform 2.0. WATCH NOW
Platform preview
WATCH NOW
WebinarShowcase 2024: Preview the New Highlight PlatformWatch as Highlight's product leadership team shows an exclusive preview of the new Highlight platform experience, coming to all users in early 2025.WATCH NOW
Product research
WATCH NOW
WebinarShowcase 2024: Unlocking Innovation with Consumer + Sensory InsightsWatch as Carly Shira, Highlight's Head of Customer Development, walks us through a step-by-step guide to more efficient and effective product research.WATCH NOW
Showcase 2024 consumer report
WATCH NOW
WebinarShowcase 2024: Understanding Consumer Spending in an Uncertain EconomyWatch as Autum Molay, VP of Marketing at Highlight, walks us through original research detailing how the average consumer is coping with higher prices as we head into the holiday season.WATCH NOW
Showcase 2024 Keynote
WATCH NOW
WebinarShowcase 2024 Keynote: How to Build a Game-Changing ProductWatch as Hayley Barna of Birchbox and Jenny Fleiss of Rent the Runway share their journey from founders to investors, and how entrepreneurs can make the impact they set out to achieve.WATCH NOW
Pack testing
WATCH NOW
WebinarShowcase 2024: The Power of PackagingWatch Tracy Luckow of Whipnotic, Russell Gong of Cabinet Health, and Nate Rosen of Express Checkout discuss how pivotal packaging can be in creating an end-to-end product experience.WATCH NOW
From Groceries to Gifts: Holiday Season 2024 Spending
READ EBOOK
EbookFrom Groceries to Gifts: Holiday Season 2024 Spending

In this survey of 1,600+ Highlight product testers, we asked about:

  • Stress levels related to money
  • Money-saving measures consumers today are taking
  • How financial stress is or isn't impacting holiday spending plans
READ EBOOK
3 Trends Driving Growth in the BFY Space
READ EBOOK
Ebook3 Trends Driving Growth in the Better for You Space

In this survey of 2,000 Highlight product testers, we asked about:

  • Their perceptions of GLP-1 drugs
  • Their better-for-you purchases in the past six months
  • The product attributes they prioritize the most
READ EBOOK
Highlight Reel
WATCH NOW
WebinarIs "Better for You" Better for Business?In episode 1 of the Highlight Reel, join "CPG sommelier" and entrepreneur Nate Rosen and Highlight founder and CEO Dana Kim as they discuss the state of "better for you."WATCH NOW
How to Turn Data Insights Into Better Products (1)
READ EBOOK
EbookTurning Data Insights Into Product StrategyYou know you need consumer data to lead your product innovation. But how do you turn data insights into products consumers love? Get all the details in this handy guide.READ EBOOK
NYTW: The Future of CPG Is Female-Fueled
WATCH NOW
Event RecordingHighlight x New York Tech Week 2024

Join Good Housekeeping, Highlight, Statusphere, HearstLab, and Rebecca Minkoff of The FFC for a panel diving into the future of consumer product goods and product testing. 

WATCH NOW
The 2024 Highlight Sustainability Report
READ EBOOK
EbookThe 2024 Highlight Sustainability ReportAre shoppers willing to pay more for “green” products? Read Highlight's report on the consumer perceptions and preferences that drive purchase behaviors related to sustainability.READ EBOOK
Sustainability option 2 - FINAL
WATCH NOW
Event RecordingHighlight x New York Tech Week 2023

Highlight hosted two engaging panel discussions during this year's New York Tech Week, centered on examining the importance of technology, like the Highlight Platform, in building better and more sustainable products for people and the planet.

WATCH NOW
Emerging CPG Trends Webinar Page Thumbnail (2)
Read More
WebinarEmerging Trends Shaping the CPG Industry

This impactful webinar showcases trends Highlight’s leadership spotted at Expo East 2023, and dives into a discussion about the impact these emerging trends will have in shaping industries and consumer behaviour.

Read More
[Image][Thumbnails][Resources] Recession Proof Product Performance Webinar
Read More
WebinarRecession Proof Product Performance

Highlight's Calista Corley and Emma Steele help you navigate product success in a period of economic uncertainty.

Read More
[Highlight Graphic] Promotional Slide [Tech Showcase]
Watch Now
WebinarGreenBook Tech Showcase 2022 Recap

Learn the benefits of Highlight's tech-led product testing approach and how the platform works to drive high quality & speed.  See real examples of how King's Hawaiian & Mondelēz International use Highlight and the valuable impact on their business.

Watch Now
Ebook 7 Trends in In-Home Usage Testing Cover Image
READ EBOOK
Ebook7 Trends in In-Home Usage TestingAs companies move more towards more representative, hyper-targeted, and organic methods of product testing they have increasingly adopted in-home usage testing.READ EBOOK
Cover Page White Paper - Agile Product Innovation and Development
Read More
WhitepaperAgile Product Innovation and Development

As the consumer product landscape grows more saturated and competitive, it’s increasingly crucial for brands to design new products with the user in mind. 

Read More
Sample Insights Report Cover Thumbnail
Read More
ReportSample Insights Report

In February 2021, the Highlight & [brand] teams partnered to conduct a scaled test and learn for [brands] two newest products: [Product A] and [Product B]

Read More
Screen Shot 2022-03-29 at 11.09.35 AM
Read More
InfographicHighlight vs Traditional IHUT

Traditional in-home testing eats up your time and your product development budget, often without delivering actionable data.

Read More
Platform screens - white background
READ MORE
InfographicHighlight Explainer

Highlight’s mission is to help global and emerging CPG brands innovate, test, and successfully launch new consumer products

READ MORE
[FY23][Q2] On-demand Highlight x Nestlé at IIEX
Read More
Event RecordingNestlé's Product Intelligence: Fueling Disruptive Innovation and Success

Kwame Wireko of Nestlé and Calista Corley of Highlight give you an inside look into Nestlé's latest exploration into animal-free dairy products made possible through Highlight's cutting-edge product testing platform, which delivered data in record time.

Read More
HighLight-BlindedProducts-053

Take the next step towards more effective innovation.